Week 1: Idea Generation and Pitch

"Rippl" aka "Do One Thing to Change the World"

A Social Web Campaign Toolkit

This will be a simple app (android/ios/facebook) that enables one small action to start a social web  campaign.

Our method should include:

- placing a trigger in the path of motivated people

- require very little technical ability; we are creating ability.

- acts on a person who has established some motivation.  Our app would be oriented toward enabling that person's motivation by leading them through easy decision process and easy creation of custom tools/forms/connectivity to others to launch their "do one thing" campaign.

Product of this project: First iteration

proof of concept and story board.

OUR PITCH:

THE PROBLEM we are trying to solve:

- empowering/enabling a person to launch a simple campaign.

OUR AUDIENCE:

- anyone motivated to encourage others to take an action or make a change

THE BEHAVIORS we intend to change:

helplessness, inability to start a change in the world, apathy, not knowing where to start.

BARRIERS TO CHANGE and how to break them:

- no perceived ability to launch a campaign

- don’t know where to start, how to make decisions?

- don’t know how to create effective message, campaign, and connections to others

- seems too complicated

- no one is reminding them, helping them, encouaraging them.

OUR CHANNELS:

facebook app

android/ios app

potential for website on front end (helping turn concerns into campaign IDEAS)

potential for web on back end (behavior paths, building change campaigns)

Team Meeting Notes:  Week 1

1. Team formation:  notes below

2. Goal: Team members will share in creative process by focusing on predecessors (helping user come up with a good campaign) and follow-ons (expanding network, influencing, possible future iterations)

3. Recognizing this project has potential future as a real world entre.  We will take it as far as we can in first two iterations.

Team Formation Notes:

Sharing Values, Goals, Styles & Expectations

What roles will each team member have? Chair, Facilitator, Minutes, Timekeeper, etc. Will these rotate?

Conflict Resolution - If group dynamic issues arise how will we address them?

Key Values We Will Honor:

-  Respect for each other and each others’ time

-  We will take time for meeting check ins, and post-meeting assessments

-  We will have a structure to our meetings. If an agenda hasn’t been circulated and agreed before the meeting, we will develop one early in the meeting itself.

-  We will select a head note-taker at the beginning of the meeting (rotating role).  Everyone can contribute to the meeting note wiki, but the head note-taker will be responsible to stick with it and, post-meeting, to format in a readable way.

-  We will appreciate the person who stops us every now and then to make sure each person has an opportunity to make a creative contribution, we are staying within scope and addressing the needs of our assignment, and we haven’t inadvertently jumped to a conclusion before considering alternatives.

Last minute meetings? May be necessary, but will try to minimize. Email and Text Reminders welcome.

Multiple drafts of an assignment? Google docs for the Campaign Tool-Kit (CTK).  Ideally the second iteration will be hosted online and eventually be on Facebook!

Note-taking? Google doc dedicated to shared meeting notes and research conducted by all parties

Team members Myers-Briggs types
Dave - ENFJ
Tamara - INTJ “Rational Mastermind”
Erich-ENTJ (I think)
Steve – INFJ ” Counselor” type; one of the four “intuitive idealist” types.

Team members working styles
Dave- Ship early and often. I like getting things done early, receiving feedback, and then having time to carefully edit and change things before they are delivered.
Tamara- like to research. Good writer, presenter.  Dislikes last minuting too many things.
Erich- create a lot of ideas, but can procrastinate if not pushed
Steve – Listen, synthesize, iterate.  I enjoy facilitating group discussions, finding consensus, and then editing, refining, iterating, and presenting.

3.  After Action Review:  Plus/Delta

What worked?
         Open format
         Great energy
         Freedom/Safety of expression and personal vision

How can we do better?
         Rotating Responsibilities:

Have Meeting Agenda created before hand,  

Choose a Note-Taker Before Hand and record work assignments (who, what, when)

         Choose meeting leader before hand

Challenges:
         Do we have a common vision?

         How are we all going to work together on this collaboratively?