30 November 2011

Introducing the Rippl Campaign


Video: System Map of a Social Web Campaign





Screenshot of Rippl App (currently in development)

Week 3 - First Iteration

Rippl Campaign Script:

Its easier than you know to create a rippl in the world.  Launch your own Rippl Campaign!


To begin, just fill in the blanks:  

Welcome to my Rippl Campaign!  Within every person is the potential to affect change. It doesn't matter how much money you have, what your high school GPA was, or how good looking you are; only that you have a passionate interest in making the world a better place. 


Today I am writing to ask for your help in achieving my Rippl Goal of ________ pledges to ________________________________. 

Can I count on you to join me and pass the new of this campaign along to friends?  Let's make a ripple in the world!


Rippl Facebook entry mock-up





System Map of the Rippl Campaign





Rippl Website script:
Promotes the Rippl app, helps users generate ideas, expands functionality of app.

Who We Are & What We Stand For

"Never doubt that a small group of thoughtful, concerned citizens can change the world. Indeed it is the only thing that ever has." — Margaret Mead

Making a Rippl in the World:

Each and every one of us has the power to change the world.  It starts by making a small splash that turns into a ripple.  As it inspires people to join and share, it grows exponentially, until it becomes a wave of positive energy that creates change in the world.  Join your friends as we make the world better, ripple by ripple.

Do you have a change you want to encourage?  Join in at Rippl.  We help you turn your splash into a ripple that can turn into a wave.

Rippl is a social entrepreneurship / social change venture based in the Pacific Northwest.  It began as a team project for the Social Media for Social Change class at Bainbridge Graduate Institute.  We believe that if enough people participate, small actions have big impacts.  Rippl is a tool to spread your ideas for small actions, to inspire others to join in, to give friends and supporters an easy way to spread the idea to their friends and supporters and turn a ripple into a wave.

Rippl is a free and easy-to-use platform that supports zillions of good ideas by making it easy to spread them like ripples that build into waves of positive energy all around the world. What is your idea for small splash that can ripple into the world?

Getting started is as easy as 1-2-3.  Using the power of (email, Facebook) just fill in the blanks, and launch a campaign.  Rippl makes it easy to share the campaign with your social network.  The Facebook version lets you see how people all over the world join in and spread the campaign.  

Expand your network:

Rippl campaigns grow by connecting with people who share your interests.  Click here to assign an optional Rippl category to your campaign:
  • Environment
  • Human Rights
    • LGBT
    • Women
    • Minority peoples
    • Children
    • International
  • Animal Welfare
  • Education
  • Health & Family
  • Politics
  • Other
Rippl Reports Page

Click here to receive periodic updates about the campaign.  Check desired report frequency.
  • Daily
  • Weekly
  • Monthly
  • End of campaign report
  • No updates please
Rippl Campaign Examples & Ideas

Featured Rippl Campaigns (each example would show number of Ripplrs and number needed toward the goal)
Popular Rippl Campaigns
Recent Rippl Campaigns

Rippl Campaign Examples and Stories
  • Bag the Bag:  A Rippl campaign where Ripplrs pledge to use re-usable bags one time per week for 3 months.  Each Ripplr who joins this campaign will save the planet from manufacturing, buying, and disposing of 12 wasteful single-use disposable bags.
  • A Can A Day:  A Rippl campaign where Ripplrs pledge to donate 30 cans of food to a local food bank.  This represents a can a day, and will generate 15 lbs of food for each Ripplr who joins.
  • A Mile in Your Shoes:  A Rippl campaign where Ripplrs pledge to walk at least a mile every other day for 4 weeks.  Each Ripplr who joins this campaign will log 17 miles of healthy relaxing walks to their lives.
  • Yoga Poseur:  A Rippl campaign where Ripplrs pledge to practice yoga once a day for a week.  Each Ripplr who joins will enjoy the benefits of calming, invigorating yoga.
  • Random Acts of Kindness:  A Rippl campaign where Ripplrs pledge to practice random acts of kindness and share them with each other at www.blahblahblah.com

Rippl Global Splash Map showing real-time splash updates(i.e. http://www.change.org/#map  )

    Team Meeting Notes: Week 3

    1.  Discussion
    Share storyboard via powerpoint slides of each part.  Recorded Steve on Blackboard as he explained the pitch.  Too bad the mic was off and we didnt capture it.  Will share the Powerpoint.  Dave may be able to turn it into a Prezi.  

    The application itself will be a start toward the ultimate vision due to complexity of coding it in FB
    Dave shared example of FB app page based on his BranchOut page.  http://www.creativevisioneering.com/facebookapps/rippl/facebookappexample.png

    2. Dave is coding Facebook app:
    Technical problems, learning, but it is coming along.  
    Capabilties include:
    Left - build a network using a profile function
    Middle - add people to your network section.  This is a program. Could be our click here to start section.  This would bring you to series of windows where you answer questions (inputs).  It would use the collected data to create something - a campaign, or a FB page you could invite people to (advantage of using existing tool),

    3.  Next Steps
    Dave - Keep on coding and learning
    What will iteration “look” like?
             Video or storyboard that advertises the app?  

    Video:  Have you ever felt like there is nothing you can do?  But you can do something.  Small changes ripple out into the world and can have huge impacts.  Erich made great sketch people.

    Screencast using drawings and screenshots.  Instruction sheet with how to launch a change campaign.

    Steve to try loading Powerpoint with voicecast into Prezi as way to learn Prezi.  What about audio.  Maybe Slidecast???  Focus on it T or W.
    Dave - condense our 3 docs into one to submit this evening.

    4.   Team After Action Review - Plus/Delta

    Some confusion as to what “iteration: actually is.  It may be that we have an internal iteration now, when we turn it into something we can share outside out circle it will be iteration #2, and when we revise it according to what we learn, it will be iteration #3.

    Good Use of Online Technology! Blackboard helped share visuals (repsonse to previous delta suggestions)

    Team meetings have been great! Unanimous!

    Very pleased with the way Steve broke up the overall flowchart storyboard and shared it in pieces as ppt.

    Week 2 - Forming, Storming, and Norming

    Agenda:
    Check-in
    What goals does everyone have?
    Plan for delivering results of this meeting to our other team member on Sunday
    Start with Behaviors
    What change do we want to create?
    What are barriers in the way?
    Who are our targets?
    How will our RipplCampaign App and Facebook accomplish this?
    How to reinforce and make it spread and continue.

    Our name:
    We should probably name the App in conjunction with naming a .com and/or .org URL that is available for purchase.

    Domain names available, and
    not available

    Ripple.com
    Ripple.org
    Rippl.com
    Rippl.org
    MakeARipple.com
    MakeARipple.com
    RippleCampaign.com
    RippleCampaign.org
    RipplCampaign.com
    RipplCampaign.org


    Created first draft storyboard together
    Shared as Powerpoint “RipplCampaign_draft1_12Nov.ppt”


    Dave working on pseudo-code (above) for 1st iteration of app itself. Aiming for being able to create an action in less than 5 minutes and send it to social network.

    Dave’s first Pseudo Code!

    ------------------------------------------------- Pseudo - Code ------------------------------------
    Main Function {
    Load UI{
             Import button template;
             Import buttons;
    }
    Define Announce(X1){
             Text{
                      “Hello” Variable (call_FaceBook_Name();)”,”
                      “Welcome to Rippl – the Campaign Toolkit! First we need to know if you                            want to Inspire a behavior or Change a behavior.”
             }
             Button(2){
             Button1 = “Inspire”, Button2 = “Change”;
                      }
             …
    }

    Team After Action Review:  Plus/Delta

    Plus (what worked):
    + in person, f2f
    + location in tacoma
    + people came with things selected to share.
    + motivated team!
    + story boarding works great in group
    + breaking tasks between team members helped
    + iterative planning of project
    + start with agenda and goals for meeting

    Delta (what to improve):
    - online meetings have been difficult
    - how to improve online meetings?
    - real-time note-taking helps
    - sharing powerpoint of drawings/storyboard should help
    - Blackboard Collaborate / sharing powerpoint will improve online meetings.

    Week 1: Idea Generation and Pitch


    "Rippl" aka "Do One Thing to Change the World"

    A Social Web Campaign Toolkit

    This will be a simple app (android/ios/facebook) that enables one small action to start a social web  campaign.

    Our method should include:
    - placing a trigger in the path of motivated people
    - require very little technical ability; we are creating ability.
    - acts on a person who has established some motivation.  Our app would be oriented toward enabling that person's motivation by leading them through easy decision process and easy creation of custom tools/forms/connectivity to others to launch their "do one thing" campaign.

    Product of this project: First iteration
    proof of concept and story board.

    OUR PITCH:

    THE PROBLEM we are trying to solve:
    - empowering/enabling a person to launch a simple campaign.

    OUR AUDIENCE:
    - anyone motivated to encourage others to take an action or make a change

    THE BEHAVIORS we intend to change:
    helplessness, inability to start a change in the world, apathy, not knowing where to start.

    BARRIERS TO CHANGE and how to break them:
    - no perceived ability to launch a campaign
    - don’t know where to start, how to make decisions?
    - don’t know how to create effective message, campaign, and connections to others
    - seems too complicated
    - no one is reminding them, helping them, encouaraging them.

    OUR CHANNELS:
    facebook app
    android/ios app
    potential for website on front end (helping turn concerns into campaign IDEAS)
    potential for web on back end (behavior paths, building change campaigns)


    Team Meeting Notes:  Week 1

    1. Team formation:  notes below

    2. Goal: Team members will share in creative process by focusing on predecessors (helping user come up with a good campaign) and follow-ons (expanding network, influencing, possible future iterations)

    3. Recognizing this project has potential future as a real world entre.  We will take it as far as we can in first two iterations.

    Team Formation Notes:
    Sharing Values, Goals, Styles & Expectations

    What roles will each team member have? Chair, Facilitator, Minutes, Timekeeper, etc. Will these rotate?

    Conflict Resolution - If group dynamic issues arise how will we address them?

    Key Values We Will Honor:
    Respect for each other and each others’ time
    -  We will take time for meeting check ins, and post-meeting assessments
    -  We will have a structure to our meetings. If an agenda hasn’t been circulated and agreed before the meeting, we will develop one early in the meeting itself.
    -  We will select a head note-taker at the beginning of the meeting (rotating role).  Everyone can contribute to the meeting note wiki, but the head note-taker will be responsible to stick with it and, post-meeting, to format in a readable way.
    We will appreciate the person who stops us every now and then to make sure each person has an opportunity to make a creative contribution, we are staying within scope and addressing the needs of our assignment, and we haven’t inadvertently jumped to a conclusion before considering alternatives.

    Last minute meetings? May be necessary, but will try to minimize. Email and Text Reminders welcome.

    Multiple drafts of an assignment? Google docs for the Campaign Tool-Kit (CTK).  Ideally the second iteration will be hosted online and eventually be on Facebook!

    Note-taking? Google doc dedicated to shared meeting notes and research conducted by all parties

    Team members Myers-Briggs types
    Dave - ENFJ
    Tamara - INTJ “Rational Mastermind”
    Erich-ENTJ (I think)
    Steve – INFJ
    Counselor” type; one of the four “intuitive idealist” types.

    Team members working styles
    Dave- Ship early and often. I like getting things done early, receiving feedback, and then having time to carefully edit and change things before they are delivered.
    Tamara- like to research. Good writer, presenter.  Dislikes last minuting too many things.
    Erich- create a lot of ideas, but can procrastinate if not pushed
    Steve – Listen, synthesize, iterate.  I enjoy facilitating group discussions, finding consensus, and then editing, refining, iterating, and presenting.


    3.  After Action Review:  Plus/Delta

    What worked?
             Open format
             Great energy
             Freedom/Safety of expression and personal vision

    How can we do better?
             Rotating Responsibilities:
    Have Meeting Agenda created before hand,  
    Choose a Note-Taker Before Hand and record work assignments (who, what, when)
             Choose meeting leader before hand

    Challenges:
             Do we have a common vision?
             How are we all going to work together on this collaboratively?